The Sommo team developed 3 real estate website design projects in 2024.
In 2025, we plan to expand further in this direction, so we conducted a comprehensive study that includes public data (National Association of Realtors, Statista) and insights from interviews with our clients in the real estate industry.
The "Real Estate Website Design 2025" research focuses on trends shaping real estate website design and actionable advice for boosting conversions.
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What's inside?
Top real estate websites
The top three global real estate websites based on traffic volume are Zillow.com, Craigslist.org, and Realtor.com.
We discovered their success factors: user experience, unique tools, locality, free features, extensive listings, virtual tours, neighborhood insights, and personalized dashboards.
Website design inspirations
We've delivered many projects in the real estate sector, and we share where we drew our inspiration and references. For example, we drew inspiration from various web design trends featured on DesignRush.
How website design works in real estate
We showed with numbers why investing time in real estate website design is wise. E.g. the National Association of Realtors says that 51% of recent buyers found the home they purchased online. More than 80 percent of prospective home buyers under 42 use a mobile or tablet search device.
Must haves for real estate websites
Certain elements are essential to creating an effective real estate website: website speed, responsiveness, easy navigation, advanced search and filters, high-quality Images, trust-building elements, easy contact, and user-friendly CMS.
Real estate website trends for 2025
Modern real estate websites increasingly adopt advanced features that enhance user experience and engagement: virtual tours, dynamic maps, interactive listings, AI-powered search, and mobile-first design.
More tips on how to boost traffic and conversions
We shared our best conversion-boosting strategies for real estate websites - customization, helpful free tools, AI-powered chatbots, local pages, Smarty API.
How to start design/redesign your real estate website
Get insights and actionable tips for real estate professionals to create high-converting websites that capitalize on emerging trends and deliver exceptional user experiences.
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