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Choosing Between Webflow and WordPress CMS

Оlha Mazuryk
Webflow developer at Sommo
Choosing Between Webflow and WordPress CMS
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Introduction: what are Wordpress and Webflow

When it comes to building websites, two platforms stand out: WordPress and Webflow. Both are popular choices among developers and website creators, each offering its own set of advantages and unique features. In this blog post, we'll dive into a detailed comparison of both platforms’ content management systems (CMSs) to see which one suits your needs best.

What is WordPress:

WordPress is a widely used CMS, known for its flexibility and extensive community support. It's available in two versions:, a hosted platform, and, a self-hosted solution. With WordPress, you have full control over your website's design and functionality, making it an excellent choice for those with coding skills or the budget to hire a developer.

What is Webflow:

Webflow, on the other hand, is an all-in-one platform for creating and hosting websites. It's lauded for its user-friendly interface and quick setup process. Unlike WordPress, Webflow includes built-in features such as hosting, SEO optimization, and security, making it an attractive option for beginners or those who prefer a simpler approach to website building.

Let’s compare WordPress and Webflow across various factors such as pricing, ease of use, plugins and extensions, SEO capabilities, performance optimization, and more. By the end of this post, you'll have a clearer understanding of which CMS aligns better with your requirements and preferences for building a website. 

Comparison of Webflow and WordPress generally

When choosing between Webflow and WordPress, it’s important to consider factors such as your coding skills, customization needs, budget, and project requirements. If you prioritize ease of use and visual design, Webflow may be the better option. However, if you need more flexibility, extensive plugin support, and customization options, WordPress might be the right choice. Evaluate your needs carefully to make an informed decision that aligns with your website goals or contact a professional team to get the most detailed understanding. Below we’ve provided the key features that might help you to choose.

Comparison of Key Features:

  1. Pricing: is free, but you'll need to pay for hosting, themes, and plugins. Webflow offers variable pricing plans starting at $18 per month, including hosting.

  1. Ease of Use:

Webflow is more beginner-friendly, offering a visual design interface, which will make it easy to use and update CMS even yourself. WordPress has a steeper learning curve, especially for beginners without coding experience.

  1. Plugins and Extensions:

WordPress boasts a vast library of over 59,000 plugins, providing extensive customization options. Webflow has fewer plugins but allows for code integration to extend functionality, which are just enough to implement almost all of your desired features.

  1. Integration with Third-Party Services:

WordPress offers seamless integration with numerous third-party services through plugins. Webflow enables integration through code embeds and external interfaces, as well as webflow-apps for a wide range of popular tools. You can see them all at the Webflow apps page and the list is actively growing.

  1. Security:

Both platforms offer built-in security features, but WordPress may require additional security plugins.Speaking about the Webflow, you can add some custom security decision but be cautious that this feature is paid separately.

  1. Customization:

WordPress offers limitless customization options through themes and plugins. Webflow provides visual design flexibility but with certain constraints. In General Webflow is easier to use and edit, but it still doesn’t have all Wordpress capabilities. Fortunately Webflow Team is constantly working on the improvements and wwe for sure can feel the great jump Webflow did during the last 3 years.

  1. SEO Opportunities:

Webflow includes built-in SEO features like mobile-friendly design and automatic sitemap generation. WordPress relies on plugins like Yoast SEO for that and also those plugins provide some advanced SEO optimization.

  1. Performance Optimization:

Webflow provides integrated hosting with fast loading times. WordPress performance depends on the hosting provider and plugin optimization which can get tricky as a lot of functionality might be implemented via plugins and significantly decrease the score.

  1. E-commerce Functionality:

WordPress offers robust e-commerce solutions with plugins like WooCommerce. Webflow supports e-commerce but with limitations compared to WordPress. For local businesses you’ll need some custom decisions anyway and with the huge popularity of Wordpress and growing range of Webflow apps you can be sure to find decisions for both.

  1. Community Support:

Both platforms have active communities and provide support through forums, documentation, customer service and numerous experts.

Comparison of Webflow and WordPress CMS pricing

Webflow websites pricing plans:

  • Starter (Free): This plan includes a domain and allows users to create websites with up to 50 CMS items. It's ideal for testing purposes or for small projects where a custom domain isn't necessary.

  • Basic ($18 per month or $14 per month with annual payment): The Basic plan offers a custom domain and essential website features. However, it does not include access to the CMS for blogging. It's suitable for building simple websites or portfolios.

  • CMS ($29 per month or $23 per month with annual payment): With the CMS plan, users gain access to Webflow's content management system, allowing them to create and manage content more efficiently. This plan includes storage for up to 2,000 CMS items and supports up to 3 content editors, making it suitable for small blogs or content-heavy websites.

  • Business ($49 per month or $39 per month with annual payment): The Business plan is designed for growing businesses and websites with higher content demands. It offers storage for up to 10,000 CMS items, supports up to 10 content editors, and allows for up to 25,000 monthly form subscribers. This plan provides more flexibility and scalability for larger projects.

  • Enterprise: For businesses or organizations requiring additional storage, bandwidth, or custom solutions, Webflow offers an Enterprise plan. Pricing details for this plan are available upon contacting Webflow directly, as it is tailored to specific needs and requirements.

WordPress pricing: 

Maintaining a basic WordPress website typically entails hosting expenses ranging from $5 to $9 per month, with the possibility of additional costs for managed hosting. A custom domain can be obtained for approximately $10 per year, while a one-time payment of around $29.99 may be necessary for a theme. However, these prices are subject to change. It's essential to budget for ongoing expenses to ensure the smooth operation of your website.

Generally, you can expect an annual expenditure of approximately $50 to $75 for a basic WordPress site. Should you opt for premium themes, plugins, or upgrades to hosting, annual costs could escalate to $100 to $350.

However, it's important to note that the cost of plugins, particularly premium ones, can significantly increase expenses. Premium plugins can range from a one-time payment to ongoing subscription fees. Additionally, hiring a WordPress developer or expert for customization and development work can incur substantial costs, depending on the complexity of the project and the expertise of the developer. 

Plugins and extensions for CMS

Webflow options

Webflow offers a range of apps and integrations to enhance content management system (CMS) capabilities and streamline email management. Here's a breakdown of some key features:

  1. CMS Capabilities:
  • Webflow's CMS allows for easy content creation and management, with features like dynamic content fields, collections, and templates.
  • Users can create custom fields to store various types of content, making it flexible for different types of websites.
  • Collections allow users to organize and display content dynamically, making it easier to manage large amounts of data.

  1. E-commerce Integration:
  • Webflow integrates with e-commerce platforms like Shopify and, enabling users to create online stores with ease.
  • Users can manage product listings, inventory, and orders directly within Webflow's CMS.

  1. Email Management:
  • Webflow integrates with email marketing platforms like Mailchimp, allowing users to manage email campaigns directly from their Webflow dashboard.
  • Users can collect email addresses through forms on their website and automatically sync them with their email marketing lists.

  1. Collaboration Tools:
  • Webflow's CMS includes collaboration features that allow multiple team members to work on the same project simultaneously.
  • Users can leave comments, track changes, and manage permissions to ensure smooth collaboration.

Overall, Webflow's apps and integrations enhance its CMS capabilities, making it a versatile platform for building and managing websites of all types, from simple portfolios to complex e-commerce stores.

Wordpress options

WordPress offers a vast ecosystem of plugins and integrations to enhance content management system (CMS) capabilities and streamline email management. Here's an overview of some key features:

  1. CMS Capabilities:
  • WordPress provides a robust CMS that allows users to create, edit, and manage content easily.
  • Users can leverage plugins like Advanced Custom Fields (ACF) to create custom fields and meta boxes for more flexible content management.
  • Custom post types and taxonomies enable users to organize content in a structured way, suitable for various types of websites.

  1. E-commerce Integration:
  • WordPress integrates with popular e-commerce plugins like WooCommerce, allowing users to create and manage online stores seamlessly.
  • WooCommerce provides features such as product listings, inventory management, order processing, and payment gateways, all within the WordPress dashboard.

  1. Email Management:
  • WordPress plugins like Mailchimp for WordPress or Constant Contact integration allow users to manage email marketing campaigns directly from their WordPress dashboard.
  • Users can create subscription forms, segment email lists, and track email campaign performance without leaving WordPress.

  1. Collaboration Tools:
  • WordPress supports multi-user capabilities with different roles and permissions, enabling collaborative content creation and management.
  • Users can assign roles such as administrators, editors, authors, and contributors, each with varying levels of access to the CMS.

Overall, WordPress's extensive library of plugins and integrations empowers users to customize their websites, manage content efficiently, and integrate with external services for enhanced functionality and performance.


Webflow Integration Options

Webflow offers various ways to integrate external services:

Apps Marketplace: In Webflow's Apps Marketplace, users can find and install third-party integrations. While not as vast as WordPress, popular tools like Google Analytics, Mailchimp, and Zapier are available to enhance website functionality.

Code Embeds: Users can integrate services without native support through code embeds. This allows for seamless inclusion of external services by embedding provided code snippets. For example, integrating a HubSpot lead generation form involves creating it in HubSpot and embedding it into the Webflow site.

External Interfaces: Webflow supports integration through external interfaces, facilitating connections with various tools and services. Although it requires more effort compared to WordPress, this method offers high customization and utility.

WordPress Plugin Ecosystem

WordPress offers a vast plugin ecosystem for extending website functionality:

Plugin Repository: With over 59,000 plugins available, users can find solutions for almost any integration they need. Whether integrating with CRM platforms or email marketing tools, there's likely a plugin available.

Dedicated Integrations: Many popular services offer dedicated WordPress plugins, ensuring seamless integration and additional features. For example, the HubSpot WordPress plugin provides access to HubSpot CRM and essential functions directly within the WordPress dashboard.

Advanced Tools: WordPress users have access to advanced integration tools like WP Webhooks and Uncanny Automator. These tools enable custom automation rules and connection with a wide range of third-party services, offering flexibility and customization.

Ultimately, your choice between Webflow and WordPress depends on your website's needs and integration preferences. Whether you prefer the simplicity of Webflow or the extensive plugin options of WordPress, both platforms offer solutions to meet your integration needs.

Depending on the specific requirements of your website, you can choose the platform that best suits your integration needs and preferences.


In summary, the choice between Webflow and WordPress depends on the specific needs and preferences of your project. Webflow offers a user-friendly interface with integrated hosting, limited but growing plugin options, and built-in SEO features. It provides visual design flexibility and fast loading times but has limited e-commerce support.

On the other hand, WordPress is highly flexible with an extensive plugin ecosystem, requiring separate hosting. It offers robust integration options, limitless customization, and strong e-commerce capabilities. However, performance depends on hosting and plugin optimization. Both platforms have active community support, catering to different needs and preferences in website development. Evaluate your requirements carefully to determine which platform aligns best with your goals and resources.

Seeking premier webdevelopment skills? The Sommo team is at your service! Explore our collection of projects and contact us for unmatched professional assistance.

Оlha Mazuryk
Webflow developer at Sommo

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